Year
2023
Agency
Quartermaster
Art Direction
Josh Lepley
Force Fields Music Festival
Force Field’s brand identity fuses Wisconsin’s alien sighting legacy with contemporary EDM culture. A crop circle-inspired logo paired with modernized 80s sci-fi visuals crafts a nostalgic yet forward looking identity. The visuals pay homage to the festival grounds, intertwining the state’s agricultural roots with otherworldly intrigue.










